Big data analytics and real-time visibility in service-oriented supply chains

Nguyen, Ngo Tinh Giang and Han, Jeong Hugh 2026. Big data analytics and real-time visibility in service-oriented supply chains. Tran, Duy Le Anh and Gautier, Frédéric, eds. Digital Transformation in Service-Oriented Supply Chains: Strategy, Innovation, and Performance, IGI Global Scientific Publishing, pp. 127-150. (10.4018/979-8-2600-1182-9.ch005)

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Abstract

This chapter examines the integration of big data analytics and real-time visibility within service-oriented supply chains, where value creation depends on continuous coordination, timely execution, information sharing, and customer engagement rather than the physical movement of goods alone. Grounded in service-dominant logic, it argues that as supply chains shift from goods-dominant to service-dominant paradigms, information becomes the lifeblood of competitive advantage. The chapter reviews the evolution of big data analytics from a technical function into a core organizational competence, outlining the 5Vs framework and the four analytics types. It then explores how analytics and visibility jointly enable faster response, superior service quality, and evidence-based decision-making, drawing on illustrative cases from logistics, e-commerce, and mobility platforms. Finally, it proposes a conceptual framework linking analytical capability and supply chain visibility to service-oriented value creation, offering directions for research and practice.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	IGI Global Scientific Publishing
ISBN:	9798260011829
Last Modified:	02 Nov 2026 12:15
URI:	https://orca.cardiff.ac.uk/id/eprint/190582

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