Davies, Fiona Margaret and Slater, Stephanie  ORCID: https://orcid.org/0000-0001-9817-3687
2011.
Exploring the power of sporting celebrity endorsements; a comparison of contrasting sports.
Presented at: 2011 AMS World Marketing Congress,
Reims, France,
19-23 July 2011.
Proceedings of the 15th Biennial World Marketing Congress.
Reims, France:
Academy of Marketing Science,
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Full text not available from this repository.
| Item Type: |
Conference or Workshop Item
(Paper)
|
| Date Type: |
Publication |
| Status: |
Published |
| Schools: |
Schools > Business (Including Economics) |
| Subjects: |
H Social Sciences > HB Economic Theory |
| Uncontrolled Keywords: |
Marketing ; Business strategy |
| Publisher: |
Academy of Marketing Science |
| Last Modified: |
19 Oct 2022 09:05 |
| URI: |
https://orca.cardiff.ac.uk/id/eprint/19952 |
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