The Style/Involvement Model of Consumer Innovation

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Wells, Victoria Jane 2008. The Style/Involvement Model of Consumer Innovation. Rickards, Tudor, Runco, Mark A. and Moger, Susan, eds. The Routledge Companion to Creativity, Routledge Companions, Abingdon: Routledge, pp. 71-87.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Publisher:	Routledge
ISBN:	9780415773171
Related URLs:	Publisher
Last Modified:	19 Oct 2022 10:51
URI:	https://orca.cardiff.ac.uk/id/eprint/25735

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