Blinded by science: the managerial consequences of inadequately validated cluster analysis solutions

Bottomley, Paul Andrew ORCID: https://orcid.org/0000-0001-8131-6768 and Nairn, A 2004. Blinded by science: the managerial consequences of inadequately validated cluster analysis solutions. International Journal of Market Research 46 (2) , pp. 171-187.

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Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
ISSN:	14707853
Last Modified:	17 Oct 2022 09:15
URI:	https://orca.cardiff.ac.uk/id/eprint/2574

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