The Stock market effects of the sale of live broadcasting rights for English Premiership Football

Gannon, John, Evans, Kevin Philip ORCID: https://orcid.org/0000-0001-8854-2629 and Goddard, John 2006. The Stock market effects of the sale of live broadcasting rights for English Premiership Football. Journal of Sports Economics 7 (2) , pp. 168-186. 10.1177/1527002504271351

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Abstract

An analysis is reported of the short-term effects of the announcements in 1996 and 2000 of the winning bids for the live English Premiership television broadcasting rights on the share prices of British Sky Broadcasting (BSkyB) and several football clubs. Over time, the commercial fortunes of football and broadcasting have become increasingly intertwined. Meanwhile, a number of leading clubs have acquired stock exchange listings. The reaction of BSkyB investors to the 1996 announcement was neutral; however, among the football clubs the reaction was favorable. BSkyB investors viewed the 2000 announcement more positively, while the football clubs' share price reaction was muted.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Uncontrolled Keywords:	English Premiership football; event study; TV broadcasting rights
Publisher:	SAGE
ISSN:	1527-0025
Last Modified:	10 Mar 2023 15:01
URI:	https://orca.cardiff.ac.uk/id/eprint/2808

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