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Elicitation and context effects in judgments: Fixed sum versus fixed scale frames

Doyle, John R. 1999. Elicitation and context effects in judgments: Fixed sum versus fixed scale frames. Management Science 45 (7) , pp. 972-979. 10.1287/mnsc.45.7.972

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Two apparently similar methods for making numerical judgments about a set of objects (point allocation and direct rating) have been shown to yield different profiles of values (here, numerical judgments) attached to Ranks. Direct rating typically leads to a nearly linear relationship of Value with Rank. When using point allocation, people tend to produce a half U-shape of Value with Rank, evidenced by a positive quadratic term in Rank, which is not present for direct rating. We argue that point allocation imposes a fixed-sum frame on the judgment task. Furthermore, certain problems, such as allocating a budget, are intrinsically framed as fixed-sum. These problems also lead to quadratic curvature of numerical judgment with Rank. We discuss the implications of these effects, both in formal and informal contexts.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Uncontrolled Keywords: Numerical Judgments; Point Allocation; Direct Rating; Budget Allocation; Framing
Publisher: INFORMS
ISSN: 0025-1909
Last Modified: 05 Nov 2019 03:31

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