Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand. (Report)

Yan, Ji, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Doyle, John R. 2012. Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand. (Report). The Psychological Record

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Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HF Commerce
Publisher:	Denison University
ISSN:	0033-2933
Last Modified:	21 Oct 2022 09:48
URI:	https://orca.cardiff.ac.uk/id/eprint/37824

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