Winning customer loyalty in an automotive company through Six Sigma: a case study

Kumar, Maneesh ORCID: https://orcid.org/0000-0002-2469-1382, Antony, Jiju, Antony, Frenie Jiju and Madu, Christian N. 2007. Winning customer loyalty in an automotive company through Six Sigma: a case study. Quality and Reliability Engineering International 23 (7) , pp. 849-866. 10.1002/qre.840

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Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics) Centre for Advanced Manufacturing Systems At Cardiff (CAMSAC)
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Uncontrolled Keywords:	Six Sigma; case study; DoE; CSFs; DMAIC
Publisher:	Wiley-Blackwell
ISSN:	0748-8017
Last Modified:	21 Oct 2022 09:58
URI:	https://orca.cardiff.ac.uk/id/eprint/38564

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