The behavior analysis of consumer choice: An introduction to the special issue

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2003. The behavior analysis of consumer choice: An introduction to the special issue. Journal of Economic Psychology 24 (5) , pp. 581-588. 10.1016/S0167-4870(03)00002-3

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Abstract

Consumer behavior analysis combines theories and findings from marketing science, consumer research, and behavior analysis/behavioral economics. Research in this field covers the whole gamut of experimental and quasi-experimental designs from traditional laboratory formulations to more open investigations of consumer behavior in simulated and natural environments. A problem that arises is that of interpreting real-world consumer behavior in terms of experimental and survey research. This special issue contains papers that examine consumer choice over a range of laboratory and naturalistic settings, which demonstrates the progress that is being made in this new sub-discipline and exemplifies the variety of interpretations of consumer choice it makes available.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HM Sociology
Uncontrolled Keywords:	Behavioral economics; Behavior analysis; Consumer choice; Marketing
Publisher:	Elsevier
ISSN:	0167-4870
Last Modified:	24 Oct 2022 09:47
URI:	https://orca.cardiff.ac.uk/id/eprint/42148

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