The roles of perceived value, perceived equity and relational commitment in a disconfirmation paradigm framework: An initial assessment in a 'eelationship-rich' consumption environment

Musa, Rosidah, Pallister, John Gordon and Robson, Matthew John 2005. The roles of perceived value, perceived equity and relational commitment in a disconfirmation paradigm framework: An initial assessment in a 'eelationship-rich' consumption environment. Advances in Consumer Research 32 , pp. 349-357.

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Abstract

Investigations to unravel the determinants of customer satisfaction are crucial to elucidating the role and significance of the construct and advancing management practice. Accordingly, our study investigates the drivers of customer satisfaction and its impact on behavioral intentions in the direct sales channel context. A conceptual model was developed and tested, which integrates perceived value, perceived equity and relational commitment into the disconfirmation framework. The findings suggest performance is the key driver of customer satisfaction at the subsystem level, while perceived value plays the leading role in influencing customers’ overall satisfaction. Further, two new pathsCperceived value to relational commitment and perceived value to perceived equityCneglected in prior research were established. The discussion of our findings reveals important implications for future research and management practice.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HM Sociology
Publisher:	Association for Consumer Research
ISSN:	0098-9258
Related URLs:	Publisher
Last Modified:	13 Jan 2018 20:46
URI:	https://orca.cardiff.ac.uk/id/eprint/42437

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