Effects of promotions on brand choice: Separating intra- and inter-consumer price elasticities

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, J. M. and Schrezenmaier, T. 2004. Effects of promotions on brand choice: Separating intra- and inter-consumer price elasticities. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Related URLs:	Organisation
Last Modified:	24 Oct 2022 09:55
URI:	https://orca.cardiff.ac.uk/id/eprint/42605

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