Models of culture change

Laroche, Michel and Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910 2015. Models of culture change. Jamal, Ahmad, Penaloza, Lisa and Laroche, Michel, eds. The Routledge Companion to Ethnic Marketing, Routledge Companions in Business, Management and Accounting, Abingdon: Routledge, pp. 17-35.

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Abstract

Growing population numbers, increasing purchasing power and a heightened sense of ethnic pride among ethnic minority consumers across the globe represent significant marketing opportunities ( Jamal 2003; Peñaloza 2007). Cultural and ethnic diversity in the marketplace affects and shapes social institutions. As examples, many educational institutions have developed diversity offices to accommodate a multicultural student body and staff, while up-and-coming chefs and families and pop restaurateurs steadily incorporate ethnic foods into local cuisine. Ethnic diversity affects businesses by presenting opportunities in developing new markets for a variety of products and services, as well as challenges related to working with diverse workers and consumers.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce
Publisher:	Routledge
ISBN:	9780415643634
Date of First Compliant Deposit:	30 March 2016
Date of Acceptance:	9 January 2015
Last Modified:	14 Jun 2024 14:14
URI:	https://orca.cardiff.ac.uk/id/eprint/76232

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