From marketing to performing the market: the emerging role of digital data in the independent film business

Franklin, Michael, Stoyanova Russell, Dimitrinka ORCID: https://orcid.org/0000-0001-6409-8105 and Townley, Barbara 2015. From marketing to performing the market: the emerging role of digital data in the independent film business. Mingant, Nolwenn, Tintaine, Cecilia and Augros, Joel, eds. Film Marketing into the Twenty-First Century, Basingstoke: Palgrave Macmillan, pp. 147-160.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HD Industries. Land use. Labor P Language and Literature > PN Literature (General) > PN1993 Motion Pictures
Publisher:	Palgrave Macmillan
ISBN:	9781844578399
Related URLs:	Publisher
Last Modified:	31 Oct 2022 11:01
URI:	https://orca.cardiff.ac.uk/id/eprint/87107

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