The mediatization of second-order elections and party launches: UK television news reporting of the 2014 European Union campaign

Cushion, Stephen ORCID: https://orcid.org/0000-0001-7164-8283, Thomas, Richard and Ellis, Oliver 2015. The mediatization of second-order elections and party launches: UK television news reporting of the 2014 European Union campaign. International Journal of Communication 9 , pp. 1523-1543.

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Abstract

Using the United Kingdom as a case study to explore the degree to which news about a second-order election is mediatized, this comparative content analysis examines television news coverage of the 2014 European Union elections. Evidence of mediatization was stronger on the most commercially driven bulletins, with an overwhelming emphasis on the game frame and a more interpretive approach than the most public service–orientated broadcaster (the BBC). However, qualitative analysis revealed that the BBC pursued a more mediatized form of journalism. Developing a close textual analysis of how broadcasters reported party campaign launches—representing what we call key “mediatized moments”—we argue that a more qualitative approach to assessing media and political logics can complement comparative quantitative studies about mediatized politics.

Item Type:	Article
Date Type:	Published Online
Status:	Published
Schools:	Journalism, Media and Culture
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Publisher:	University of Southern California, Annenberg School for Communication & Journalism
ISSN:	1932-8036
Date of First Compliant Deposit:	21 July 2016
Last Modified:	28 Jul 2023 10:26
URI:	https://orca.cardiff.ac.uk/id/eprint/92899

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