A rank based social norms model of how people judge their levels of drunkenness whilst intoxicated

Moore, Simon C. ORCID: https://orcid.org/0000-0001-5495-4705, Wood, Alex M., Moore, Laurence ORCID: https://orcid.org/0000-0001-5495-4705, Shepherd, Jonathan ORCID: https://orcid.org/0000-0001-6466-2298, Murphy, Simon ORCID: https://orcid.org/0000-0003-3589-3681 and Brown, Gordon D. A. 2016. A rank based social norms model of how people judge their levels of drunkenness whilst intoxicated. BMC Public Health 16 , 798. 10.1186/s12889-016-3469-z

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Abstract

A rank based social norms model predicts that drinkers’ judgements about their drinking will be 4 based on the rank of their breath alcohol level amongst that of others in the immediate environment, 5 rather than their actual breath alcohol level, with lower relative rank associated with greater feelings 6 of safety. This study tested this hypothesis and examined how people judge their levels of 7 drunkenness and the health consequences of their drinking whilst they are intoxicated in social 8 drinking environments.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Schools > Dentistry Schools > Social Sciences (Includes Criminology and Education)
Subjects:	R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Uncontrolled Keywords:	Alcohol, Risk, Social Norms, Decision by Sampling, Relative Rank Hypothesis
Additional Information:	This article is distributed under the terms of the Creative Commons Attribution 4.0 International License
Publisher:	BMC
ISSN:	1471-2458
Date of First Compliant Deposit:	8 August 2016
Date of Acceptance:	6 August 2016
Last Modified:	05 Jan 2024 02:13
URI:	https://orca.cardiff.ac.uk/id/eprint/93645

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