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Developing a product-service system through a productisation strategy: a case from the 3PL industry

Lahy, Andrew, Li, Ai Qiang, Found, Pauline ORCID:, Syntetos, Aris ORCID:, Wilson, Mike and Ayiomamitou, Nicole 2018. Developing a product-service system through a productisation strategy: a case from the 3PL industry. International Journal of Production Research 56 (6) , pp. 2233-2249. 10.1080/00207543.2017.1367861

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A Product–Service System (PSS) is created by combing a tangible product and an intangible service into one integrated offering. Thus, a PSS can be achieved by a production company adding intangible services to a product using a servitisation strategy or by a service company adding a tangible product to a service by means of a productisation strategy. The focus of this paper is on the latter. Our work demonstrates a significant gap in the literature in this area. To address this, we adapt an existing PSS conceptual framework as a means to identify the driving and restraining forces considered by a service company as it explored the possibility of pursuing a PSS productisation strategy. The conceptual framework is applied in an exploratory case study with a 3PL service provider. Application of the framework reveals new driving and restraining forces not previously discussed in the literature. Furthermore, it allows a preliminary quantification of the driving and restraining forces using a force field analysis approach. Our work contributes towards the expansion of the empirical knowledge base in the area of PSS.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Taylor & Francis
ISSN: 0020-7543
Date of First Compliant Deposit: 4 September 2017
Date of Acceptance: 10 August 2017
Last Modified: 26 Nov 2022 15:05

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