Koenig-Lewis, Nicole and Palmer, Adrian
2017.
Identifying customer behaviour segments based on a hierarchy of engagement - an exploratory study of a music festival.
Presented at: 25th ICRM (International Colloquium in Relationship Marketing),
Munich, Germany,
12-14 Sep 2017.
|
Full text not available from this repository.
Item Type: |
Conference or Workshop Item
(Paper)
|
Date Type: |
Completion |
Status: |
Unpublished |
Schools: |
Business (Including Economics) |
Related URLs: |
|
Last Modified: |
18 Dec 2017 11:07 |
URI: |
https://orca.cardiff.ac.uk/id/eprint/106885 |
Actions (repository staff only)
 |
Edit Item |