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Koenig-Lewis, Nicole and Palmer, Adrian
2017.
Identifying customer behaviour segments based on a hierarchy of engagement - an exploratory study of a music festival.
Presented at: 25th ICRM (International Colloquium in Relationship Marketing),
Munich, Germany,
12-14 Sep 2017.
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Full text not available from this repository.
| Item Type: |
Conference or Workshop Item
(Paper)
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| Date Type: |
Completion |
| Status: |
Unpublished |
| Schools: |
Business (Including Economics) |
| Related URLs: |
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| Last Modified: |
18 Dec 2017 11:07 |
| URI: |
https://orca.cardiff.ac.uk/id/eprint/106885 |
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