Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Public service media and digital innovation. The small nation experience

McElroy, Ruth and Noonan, Caitriona 2018. Public service media and digital innovation. The small nation experience. In: Ferrell Lowe, Gregory, Van den Bulck, Hilde and Donders, Karen eds. Public Service Media in the Networked Society, Nordicom, pp. 159-174.

[thumbnail of PSB and Networked Society chapter (1).pdf]
PDF - Published Version
Download (146kB) | Preview


This chapter identifies asymmetries of power in the network society and analyses the place of public service media therein. In doing so, we draw upon two bodies of literature – theoretical considerations of small nations, and minority-language media studies – which rarely inform international debates about the digital horizons of public service media. Through critical discussion of some of the digital myths that circulate in industry and academic discourse, we argue for greater attention to how the inequalities of global power that characterise the network society are negotiated. Using empirical research on and with TG4, the Irish language broadcaster and S4C, the Welsh language broadcaster, we demonstrate how digital platforms can, and already do, help achieve objectives that are core to public service broadcasting’s public purpose. However, significant structural issues remain which require careful intervention from policy-makers to ensure linguistic vibrancy and media plurality.

Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Journalism, Media and Culture
Publisher: Nordicom
ISBN: 9789187957734
Date of First Compliant Deposit: 12 April 2018
Date of Acceptance: 2 April 2018
Last Modified: 12 Mar 2021 12:15

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics