Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Policy attribute framing: A comparison between three policy instruments for personal emissions reduction

Parag, Yael, Capstick, Stuart B. ORCID: and Poortinga, Wouter ORCID: 2011. Policy attribute framing: A comparison between three policy instruments for personal emissions reduction. Journal of Policy Analysis and Management 30 (4) , pp. 889-905. 10.1002/pam.20610

Full text not available from this repository.


A comparative experiment in the UK examined people's willingness to change energy consumption behavior under three different policy framings: energy tax, carbon tax, and personal carbon allowances (PCA). PCA is a downstream cap-and-trade policy proposed in the UK, in which emission rights are allocated to individuals. We hypothesized that due to economic, pro-environmental and mental accounting drivers PCA would have greater potential to deliver emissions reduction than taxation. Participants (n = 1,096) received one version of a survey with the same energy-behavior–related questions and identical incurred costs under one of the following framings: energy tax (where carbon was not mentioned), carbon tax, and PCA. Results suggest that policies that draw people's attention to carbon (PCA and carbon taxation) could have greater impact on their stated willingness to reduce energy consumption, and on the reduction amounts prompted, than would a non-overt price signal (energy tax). There is mixed evidence, however, as to whether PCA or carbon taxation would produce the largest energy demand reductions. Some indication was found for a spillover toward wider carbon conservation under the PCA framing. © 2011 by the Association for Public Policy Analysis and Management.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Architecture
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Publisher: Wiley-Blackwell
ISSN: 0276-8739
Last Modified: 18 Oct 2022 12:48

Citation Data

Cited 49 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item