Understanding your supply chain: dynamic value stream mapping for business improvement

Meng, Xia, Purvis, Laura ORCID: https://orcid.org/0000-0002-1425-5894 and Disney, Stephen ORCID: https://orcid.org/0000-0003-2505-9271 2018. Understanding your supply chain: dynamic value stream mapping for business improvement. Presented at: 25th International EurOMA Conference, Budapest, Hungary, 24-26 June 2018.

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Abstract

The “Bullwhip effect” is a well-studied phenomenon in SCM. However, despite the large amount of work in the field, mainly simulation based, the number of empirical studies exploring the causes of bullwhip behaviour and their impact is limited. Our paper presents a study of a dairy manufacturer with a distinctive set of characteristics: short shelf life, weekly heartbeat-shaped demand, a multi-product wheel with limited production capacity, short lead time requirements. By using dynamic Value Stream Mapping, we demonstrated the extent to which poor SC dynamic behaviour can create and amplify the bullwhip effect. We then explore the causes of this behaviour and identify opportunities for improvement.

Item Type:	Conference or Workshop Item - unpublished
Date Type:	Completion
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Related URLs:	Organisation
Date of First Compliant Deposit:	20 July 2018
Last Modified:	08 Sep 2026 14:07
URI:	https://orca.cardiff.ac.uk/id/eprint/113349

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