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Motivations to donate: exploring the role of religiousness in charitable donations

Jamal, Ahmad ORCID:, Yaacob, Aqilah, Bartikowskia, Boris and Slater, Stephanie ORCID: 2019. Motivations to donate: exploring the role of religiousness in charitable donations. Journal of Business Research 103 , pp. 319-327. 10.1016/j.jbusres.2019.01.064

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This research investigates motivations to donate to charity among Muslims living in the UK. The research conducts in-depth interviews and explores charitable causes which Muslims support while examining the extent to which Muslims integrate religion into charitable donation behavior. Participants support a range of charitable causes – both internationally and locally that allows them to develop a sense of attachment and interdependence with others. Findings point to five ways in which religiousness manifests itself in the context of charitable behavior: role modelling, seeking rewards in the hereafter, seeking self-satisfaction, avoiding guilt and seeking congruence. The paper discusses implications for theory and for practice.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Elsevier
ISSN: 0148-2963
Date of First Compliant Deposit: 29 October 2018
Date of Acceptance: 24 October 2018
Last Modified: 06 Nov 2023 16:11

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