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Feeling good about how we feed our babies

Woollard, Fiona, Trickey, Heather ORCID:, Buchanan, Phyll, Glowacka, Marta and Dennison, Laura 2019. Feeling good about how we feed our babies. [Online]. University of Southampton/Cardiff University. Available at:

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Feeding babies can often be a joyful and satisfying experience. But things don’t always feel so good. Many women suffer from shame, guilt and embarrassment surrounding decisions about how they feed their babies, whether they are breastfeeding directly or feeding expressed breastmilk or infant formula in a bottle or tube. Many women feel unsupported. Sometimes we feel like we have to justify our decisions to others. This can have serious effects on the wellbeing of vulnerable mothers and their babies. The Feeling Good About Feeding Babies website ( is an ESRC Impact Acceleration Account Funded collaboration between researchers at the University of Southampton and University of Cardiff and parent support organisations, NCT and the Breastfeeding Network. It sets out to help parents and family members, friends, health professionals and others who provide support with feeding to have better conversations about how we feed our babies. It combines stories from parents about their feelings about how they fed their babies and research from Professor Fiona Woollard (Philosophy, Southampton) and Dr Heather Trickey (DECIPHer, Cardiff) identifying two common unhelpful ways of thinking about feeding babies – and how these unhelpful ways of thinking can leave parents feeling bad and make it hard to talk about how we feed our babies. The website gives ideas to help us think about our feelings about feeding babies and tries to start supportive conversations about why different parents make different decisions. It aims to help all parents feel good about how they feed their babies. The website was produced through extensive consultation and feedback from parents and those involved in supporting parents in feeding. The production of the website drew on expertise on online interventions in sensitive health issues from Dr Laura Dennison (Psychology, Southampton) and Dr Marta Glowacka (Psychology, Southampton) and the extensive experience in supporting parents from Heather Trickey (NCT) and Phyll Buchanan (BFN).

Item Type: Website Content
Date Type: Publication
Status: Published
Schools: Social Sciences (Includes Criminology and Education)
Subjects: H Social Sciences > H Social Sciences (General)
Publisher: University of Southampton/Cardiff University
Last Modified: 04 Nov 2022 12:20

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