Game of text: Bruce Lee's media legacies

Bowman, Paul ORCID: https://orcid.org/0000-0003-2264-7596 2019. Game of text: Bruce Lee's media legacies. Global Media and China 4 (3) , pp. 325-338. 10.1177/2059436419869565

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Abstract

This article situates Bruce Lee at the heart of the emergence of ‘martial arts’. It argues that the notion ‘martial arts’, as we now know it, is a discursive entity that emerged in the wake of media texts, and that the influence of Bruce Lee films of the early 1970s was both seminal and structuring of ‘martial arts’, in ways that continue to be felt. Using the media theory proposition that a limited range of ‘key visuals’ structure the aesthetic terrain of the discursive entity ‘martial arts’, the article assesses the place, role and status of images of Bruce Lee as they work intertextually across a wide range of media texts. In so doing, the article demonstrates the enduring media legacy of Bruce Lee – one that has always overflowed the media realm and influenced the lived, embodied lifestyles of innumerable people the world over, who have seen Bruce Lee and other martial arts texts and gone on to study Chinese and Asian martial arts because of them.

Item Type:	Article
Date Type:	Published Online
Status:	Published
Schools:	Journalism, Media and Culture
Publisher:	SAGE Publications
ISSN:	2059-4364
Date of First Compliant Deposit:	1 October 2019
Date of Acceptance:	2 September 2019
Last Modified:	03 May 2023 20:33
URI:	https://orca.cardiff.ac.uk/id/eprint/125771

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