Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Social media in operations and supply chain management: state-of-the-art and research directions

Huang, Shupeng, Potter, Andrew ORCID: and Eyers, Daniel ORCID: 2019. Social media in operations and supply chain management: state-of-the-art and research directions. International Journal of Production Research 58 (6) , pp. 1893-1925. 10.1080/00207543.2019.1702228

[thumbnail of IJPR Huang Potter Eyers 2019.pdf] PDF - Accepted Post-Print Version
Download (798kB)


Recently, industrial and academic communities in the operations and supply chain management (OSCM) field are paying increasing attention to social media. However, the value of social media in OSCM is quite unclear, and more investigations are still needed. To pave the way for a directed future research, this paper systematically reviewed and synthesised 152 peer-review journal papers to identify research focus and gaps in this area, supported by an appropriate conceptual framework. The result reveals that the research interests in this area have increased dramatically within the last decade across various industries and regions. Different companies’ OSCM activities, such as sourcing and delivery, can benefit from employment of social media. This paper also indicates that future research can explore the value of social media in sourcing, delivery, product return and reverse logistics activities, forecasting and inventory management, and product development and production.

Item Type: Article
Date Type: Published Online
Status: Published
Schools: Business (Including Economics)
Centre for Advanced Manufacturing Systems At Cardiff (CAMSAC)
Publisher: Taylor & Francis
ISSN: 0020-7543
Date of First Compliant Deposit: 9 December 2019
Date of Acceptance: 2 December 2019
Last Modified: 07 Nov 2023 11:52

Citation Data

Cited 18 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics