Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

By popular demand: what people want from a resource efficient economy

Peake, Libby, Cherry, Catherine ORCID:, Steentjes, Katharine ORCID:, Scott, Kate and Pidgeon, Nicholas ORCID: 2018. By popular demand: what people want from a resource efficient economy. London: Green Alliance. Available at:

[thumbnail of By_popular_demand.pdf] PDF - Published Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (1MB)


To make a successful transition to a low carbon, resource efficient economy, businesses and governments need to understand what people value and want from the products and services they use. This report presents findings from research carried out by the Centre for Industrial Energy, Materials and Products (CIE-MAP) on public attitudes towards policies intended to improve resource efficiency. The analysis is based on a detailed, representative survey and focus group data collected between 2016 and 2018. Significantly, the research shows that measures offering the biggest carbon savings, and over which the government has most control, are those that are most popular with the public. Here, we demonstrate how government and businesses can make the most of the opportunity offered by resource efficiency for household goods to improve material use and reduce emissions.

Item Type: Monograph (UNSPECIFIED)
Date Type: Publication
Status: Published
Schools: Psychology
Publisher: Green Alliance
ISBN: 9781912393169
Date of First Compliant Deposit: 3 March 2020
Last Modified: 25 Nov 2022 12:17

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics