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Developing logistics value propositions: drawing Insights from a distributed manufacturing solution

Liu, Haokun, Purvis, Laura ORCID:, Mason, Robert ORCID: and Wells, Peter ORCID: 2020. Developing logistics value propositions: drawing Insights from a distributed manufacturing solution. Industrial Marketing Management 89 , pp. 517-527. 10.1016/j.indmarman.2020.03.011

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With a focus on supply chains as ecosystems of service exchange, our paper aims to explore how value propositions are developed and evolve via combinations of service innovation. A single longitudinal case study is presented. The units of analysis are different projects along a logistics service provider (LSP)’s innovation journey. The study explores how the case company identified innovation in logistics as a gap and developed a distributed manufacturing strategy with a unique business model involving a reallocation of production functions across a global supply network. Our contribution is two-fold. In terms of theory, we adopt a service-dominant logic perspective to investigate how companies' value propositions evolve over time. In terms of managerial contributions, our paper provides insights into how service providers can strategically integrate their resources with service ecosystem partners to provide competitive business propositions.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Elsevier
ISSN: 0019-8501
Date of First Compliant Deposit: 24 March 2020
Date of Acceptance: 13 March 2020
Last Modified: 08 Jan 2024 17:57

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