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Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing

Yang, Zhiyong, Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910 and Zhou, Lianxi 2020. Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing. Industrial Marketing Management 91 , pp. 521-522. 10.1016/j.indmarman.2020.04.021

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Abstract

This special issue of Industrial Marketing Management (IMM) features four articles that cover topics related to immigrant entrepreneurs, ethnicity, and culture in industrial marketing. This introductory paper summarizes the contributions of these articles and points out future research directions.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Elsevier
ISSN: 0019-8501
Date of First Compliant Deposit: 4 May 2020
Date of Acceptance: 18 April 2020
Last Modified: 07 Nov 2022 18:16
URI: https://orca.cardiff.ac.uk/id/eprint/131435

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