Jimenez Martinez, Cesar ![]() |
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Abstract
‘Have you seen what is happening in Brazil?’ It was a cloudy afternoon in London in June 2013, and I was attending my very first conference as a PhD student. I was jumping from café to café, meeting academics whose work I had found inspiring. I told them I was researching the branding and marketing efforts of the Brazilian government ahead of the 2014 World Cup and the 2016 Olympics in Rio de Janeiro. In one of those encounters, one academic insisted, ‘have you seen what is happening in Brazil, right now?’
Item Type: | Article |
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Status: | Published |
Schools: | Journalism, Media and Culture |
Subjects: | H Social Sciences > H Social Sciences (General) |
Publisher: | London School of Economics and Political Science |
Date of First Compliant Deposit: | 3 August 2020 |
Date of Acceptance: | 1 June 2019 |
Last Modified: | 12 Nov 2024 06:45 |
URI: | https://orca.cardiff.ac.uk/id/eprint/133878 |
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