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The limits of disruption: three lessons from Brazil

Jimenez Martinez, Cesar ORCID: 2020. The limits of disruption: three lessons from Brazil. UnMediated - Journal of Politics and Communication 2 , pp. 75-79.

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‘Have you seen what is happening in Brazil?’ It was a cloudy afternoon in London in June 2013, and I was attending my very first conference as a PhD student. I was jumping from café to café, meeting academics whose work I had found inspiring. I told them I was researching the branding and marketing efforts of the Brazilian government ahead of the 2014 World Cup and the 2016 Olympics in Rio de Janeiro. In one of those encounters, one academic insisted, ‘have you seen what is happening in Brazil, right now?’

Item Type: Article
Status: Published
Schools: Journalism, Media and Culture
Subjects: H Social Sciences > H Social Sciences (General)
Publisher: London School of Economics and Political Science
Date of First Compliant Deposit: 3 August 2020
Date of Acceptance: 1 June 2019
Last Modified: 26 Nov 2022 13:32

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