Display blindness?: Looking again at the visibility of situated displays using eye-tracking

Dalton, Nicholas S., Collins, Emily ORCID: https://orcid.org/0000-0001-9607-3113 and Marshall, Paul 2015. Display blindness?: Looking again at the visibility of situated displays using eye-tracking. Presented at: 2015 CHI Conference on Human Factors in Computing Systems, Seoul, South Korea, 18-23 April 2015. CHI '15: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. ACM, pp. 3889-3898. 10.1145/2702123.2702150

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Abstract

Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.

Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Psychology
Publisher:	ACM
ISBN:	9781450331456
Last Modified:	09 Nov 2022 09:47
URI:	https://orca.cardiff.ac.uk/id/eprint/137027

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