Verfuerth, Caroline ![]() |
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Abstract
This study contributes to conflicting knowledge on contextual spillover effects from the workplace to the home setting (i.e. knock-on effects of one behaviour to another). A social marketing intervention was staged in a canteen in which red meat meals were replaced with white meat and plant-based alternatives, together with an information campaign. Thirteen employees were interviewed twice (pre- and post-intervention totalling 26 interviews). The findings indicated a two-way pathway framework (for positive and lack of spillover) which is supported by a range of factors. The findings allowed the grouping of factors into facilitators and barriers of contextual spillover and a three-dimensional typology. Overall, the findings showed that a social marketing intervention in a workplace can lead to sustainable food consumption at home. These effects are influenced by barriers and facilitators which can lead to the manifestation of other types of behaviour or a lack thereof. Resulting practical implications are discussed.
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Psychology |
Publisher: | Taylor & Francis |
ISSN: | 0267-257X |
Date of First Compliant Deposit: | 8 March 2021 |
Date of Acceptance: | 5 January 2021 |
Last Modified: | 17 Nov 2024 15:15 |
URI: | https://orca.cardiff.ac.uk/id/eprint/139383 |
Citation Data
Cited 6 times in Scopus. View in Scopus. Powered By Scopus® Data
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