Consumer behavior analysis meets the marketing firm

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2021. Consumer behavior analysis meets the marketing firm. Houmanfar, Ramona A., Fryling, Mitch and Alavosius, Mark P., eds. Applied Behavior Science in Organizations: Consilience of Historical and Emerging Trends in Organizational Behavior Management., Routledge, pp. 161-170.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Routledge
ISBN:	9781032057354
Last Modified:	09 Nov 2022 11:05
URI:	https://orca.cardiff.ac.uk/id/eprint/141786

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