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Intentional behaviorism

Foxall, Gordon R. ORCID: 2021. Intentional behaviorism. Carrara, Kester and Zilio, Diego, eds. Contemporary Behaviorisms in Debate, Springer Nature Switzerland AG, pp. 151-189. (10.1007/978-3-030-77395-3_13)

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Intentional behaviorism entails, first, theoretical minimalism, in which an extensional model of behavior is formulated and tested by standard third-personal techniques of hypothesis testing. This identifies the point at which extensional explanation breaks down requiring the investigator to make recourse to intentionality in order to account for action. The second stage, intentional interpretation, is the generation of an account of consumer action, viewed as an idealized economic and social system that optimizes various combinations of functional and social reward. This interpretation, which comprises conative, affective, and cognitive description of action, is guided and constrained by the findings of the initial, theoretically minimalist stage. The question now is how this intentional interpretation is to be appraised, tested according to its usefulness as an explication of actual consumption activity and experience. The third stage, cognitive interpretation, assesses how far the intentional interpretation is supported by theories of cognitive structure and functioning.

Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Springer Nature Switzerland AG
ISBN: 9783030773946
Last Modified: 09 Nov 2022 11:08

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