Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

The use of augmented reality to deliver enhanced user experiences in fashion industry

Jayamini, Chamodi, Sandamini, Asangika, Pannala, Thisara, Kumarasinghe, Prabhash, Perera, Dushani and Karunanayaka, Kasun 2021. The use of augmented reality to deliver enhanced user experiences in fashion industry. Presented at: IFIP Conference on Human-Computer Interaction, Bari, Italy, 30 Aug – 3 Sep 2021. Proceedings of the Multisensory Augmented Reality Workshop, Interact. Lecture Notes in Computer Science. , vol.12936 Springer Verlag,

[thumbnail of The use of Augmented Reality to Deliver Enhanced User Experiences in Fashion Industry.pdf]
PDF - Accepted Post-Print Version
Download (1MB) | Preview


With the advancement of new technologies, industries are developing rapidly. Among them, the fashion industry is a vast area that involves the production of raw materials, the production of fashion goods by designers, and retail sales. One of the most contributed technologies used in industry is Augmented reality. The use of new technologies can address the limitations of traditional fashion experience and enhance user experience. Undertaking a comparative thematic analysis of AR research in the fashion industry, this paper considers how AR applications evolve to enhance designer skills and knowledge throughout the past decades and the customization of clothes by users themselves to make a satisfactory and comfortable product. Secondly, the paper considers the enhancement of customer experience by analyzing how clothing retail has progressed with the adoption of AR applications. Finally, we have concluded the review paper by addressing the future research ideas. The results of the review show that possible improvements can be done for fashion designing and enhancing customer experience using AR and hybrid technologies.

Item Type: Conference or Workshop Item (Paper)
Date Type: Published Online
Status: Published
Schools: Computer Science & Informatics
Publisher: Springer Verlag
ISBN: 9783030856069
ISSN: 0302-9743
Date of First Compliant Deposit: 8 December 2021
Last Modified: 08 Dec 2021 11:06

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics