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Production, policy and power: the screen industry's response to the environmental crisis

Sørensen, Inge Ejbye and Noonan, Caitriona ORCID: 2022. Production, policy and power: the screen industry's response to the environmental crisis. Media, Culture and Society 44 (1) , pp. 172-184. 10.1177/01634437211065697

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Climate change is a concern for many nations, industries and citizens. However, for some it will also be a moment of opportunity. As witnessed in relation to the pandemic, dynamics of power have a particular purchase at moments of crisis. This article proposes a greater concern with questions of policy and power in relation to green strategies within the screen sector and highlights the role that media scholars might play in developing this critical lens. There has been a recent rise in efforts to mitigate particular environmental harms and the article outlines some of the initiatives that are emerging from both commercial and public bodies. Here are no shared systems for auditing and reporting, and few formal policies are widely recognised or adopted. As different ideas and approaches garner greater traction, travelling from one national and industrial setting to others, the article scrutinises the industrial, structural and policy obstacles which hinder a meaningful shift for film and television production to be environmentally sustainable. The article reflects on the agendas and forces at play in this space and attempts to stimulate debate about how those researching media production might productively engage in critiquing these policies and dynamics of power.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Journalism, Media and Culture
Additional Information: This article is distributed under the terms of the Creative Commons Attribution 4.0 License (
Publisher: SAGE Publications
ISSN: 0163-4437
Funders: Arts and Humanities Research Council
Date of First Compliant Deposit: 23 March 2022
Date of Acceptance: 10 November 2021
Last Modified: 10 Nov 2022 10:51

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