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Fake news or true lies? Reflections about problematic contents in marketing

Di Domenico, Giandomenico and Visentin, Marco 2020. Fake news or true lies? Reflections about problematic contents in marketing. International Journal of Market Research 62 (4) , 409–417. 10.1177/1470785320934719

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Scholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world. Although problematic information might seriously affect brands, marketing and consumer behavior research is surprisingly limited. This article aims to provide a research agenda for marketing by analyzing the previous literature and identifying relevant insights suggested by different disciplines. Based on the review of 86 interdisciplinary scientific papers and 5 managerial reports, we speculate on future avenues for consumer behavior, marketing strategy, and marketing ethics research about fake news and problematic information.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: SAGE Publications
ISSN: 1470-7853
Date of First Compliant Deposit: 15 June 2022
Date of Acceptance: 30 April 2020
Last Modified: 07 May 2023 04:39

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