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Emotional congruence among solo diners

Choi, Suh-hee, Cho, Meehee, Yang, Elaine Chiao Ling and Tabari, Saloomeh ORCID: 2022. Emotional congruence among solo diners. International Journal of Hospitality Management 101 , 103108. 10.1016/j.ijhm.2021.103108

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By taking into consideration Chinese cultural characteristics, this study examines how emotional congruence with other diners affects the experiential outcome of solo diners. The study additionally tests the moderating effect of ‘generation’ on the relationship between emotional congruence and solo dining experiential outcome. A total of 637 responses obtained from solo diners in Macao were analyzed using polynomial regression with response surface analysis. Results show that when solo diners are emotionally congruent, both positively and negatively, with other diners, they had better experiential outcome. Furthermore, Generation Z solo diners were found to be more affected by their own emotions than any other solo diners. This study indicates implications for foodservice providers that will enable them to cater for the growing solo dining market through greater understanding of the emotions of solo and other diners.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Elsevier
ISSN: 0278-4319
Date of First Compliant Deposit: 28 July 2022
Date of Acceptance: 20 November 2021
Last Modified: 15 Nov 2023 20:06

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