The thin-ideal across two cultural contexts: the role of body image inflexibility and the fear of negative evaluation

Ozbek, Selen, Greville, James and Hooper, Nic 2023. The thin-ideal across two cultural contexts: the role of body image inflexibility and the fear of negative evaluation. Psychology of Popular Media Culture 10.1037/ppm0000464

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Abstract

It is well established that the thin-ideal standard of female beauty adversely influences body satisfaction among women in Western societies, yet comparatively little attention has been given to this effect across different cultural contexts. The present study investigated the impact of exposure to the thin-ideal on women in Turkey and the UK, and whether body image inflexibility (BII) or fear of negative evaluation (FNE) may contribute to any cross-cultural differences. Participants (N = 262) completed scales of body dissatisfaction, BII, and FNE before being randomly assigned to view either thin-ideal images or neutral images, after which they completed the body dissatisfaction scale again. Results indicated that participants from the UK experienced greater increases in body dissatisfaction when exposed to the thin-ideal relative to those from Turkey, and that, across cultures, those who were more negatively affected by the thin-ideal scored higher on BII and FNE. Results are discussed in terms of the psychosocial factors that may underpin such cross-cultural differences.

Item Type:	Article
Status:	In Press
Schools:	Psychology
Publisher:	American Psychological Association
ISSN:	2160-4134
Date of First Compliant Deposit:	31 January 2023
Date of Acceptance:	19 January 2023
Last Modified:	07 Nov 2023 03:06
URI:	https://orca.cardiff.ac.uk/id/eprint/156390

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