Greening the audiovisual sector: towards a new understanding through innovation practices in Wales and beyond

Lupu, Ruxandra, Komorowski, Marlen ORCID: https://orcid.org/0000-0003-1944-9855, Lewis, Justin ORCID: https://orcid.org/0000-0002-5300-9127, Mothersdale, Gregory and Pepper, Sara 2023. Greening the audiovisual sector: towards a new understanding through innovation practices in Wales and beyond. Sustainability 15 (4) , 2975. 10.3390/su15042975

Preview

PDF - Published Version Available under License Creative Commons Attribution. Download (998kB) | Preview

Abstract

Despite efforts towards reducing the negative environmental impact of the audiovisual sector, sustainability remains challenging. In this paper we address environmental sustainability in the Welsh audiovisual sector through the lens of green innovation. The mixed method study combines quantitative research measuring the adoption levels of green innovation inside businesses with qualitative analysis of selected case studies of green innovation. In doing so, the paper explores the extent of developing green innovation, as well as how research and development (R&D) as a specific roadmap to innovation leads to different forms of innovative outcomes. Based on this evidence, we propose an extended framework for considering green innovation in the audiovisual sector, one that differentiates between solution-driven, content-driven and mindset-driven innovation. By providing evidence of the extent and nature of green innovation in the audiovisual sector, the paper makes an important contribution to the underexplored field of green innovation research.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Publisher:	MDPI
ISSN:	2071-1050
Date of First Compliant Deposit:	7 February 2023
Date of Acceptance:	2 February 2023
Last Modified:	03 May 2023 07:51
URI:	https://orca.cardiff.ac.uk/id/eprint/156551

Actions (repository staff only)

Edit Item