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Strategies to promote guideline adoption: lessons learned from the implementation of a national COVID-19 hospital guideline across NHS Wales

Jefferies, Rhys, Ponsford, Mark J., Davies, Chris, Williams, Sharon J. and Barry, Simon 2022. Strategies to promote guideline adoption: lessons learned from the implementation of a national COVID-19 hospital guideline across NHS Wales. Future Healthcare Journal 9 (3) , pp. 262-267. 10.7861/fhj.2022-0028

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Abstract

There is little understanding about what proportion of the target audience have read guidelines published through the traditional approach. The COVID-19 pandemic created a particularly difficult scenario for healthcare professionals (HCP) since the evidence base rapidly changed. In response, we established a freely accessible, video-based online resource, which was formally implemented requiring user registration. The guideline rapidly gained more than 4,500 registrants in the first wave alone, including nearly 100% of respiratory, intensive care or emergency unit consultants in Wales. During the first wave, there were nearly 170,000 page views with over 31,000 video plays and an average of 5.8 visits to the site per registrant. Acceptability using an online survey showed widespread support and that the unsubscribe rates were remarkably low. We suggest that this novel approach to guideline implementation achieved its aim of widespread engagement and acceptability and serves as a potential model for future medical guidelines and education beyond COVID-19.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Medicine
Publisher: Royal College of Physicians
ISSN: 2514-6645
Date of First Compliant Deposit: 17 February 2023
Date of Acceptance: 23 December 2022
Last Modified: 29 May 2023 22:16
URI: https://orca.cardiff.ac.uk/id/eprint/157132

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