The relationship between firm attributes and attitudes towards diversity

Fodor, Máté Miklós, Komorowski, Marlen ORCID: https://orcid.org/0000-0003-1944-9855 and Turegeldinova, Aliya 2023. The relationship between firm attributes and attitudes towards diversity. Sustainability 15 (9) , 7481. 10.3390/su15097481

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Abstract

The attitudes of creative firms towards issues of equality, diversity and inclusiveness (“EDI”) can significantly affect their willingness to sponsor and implement effective measures in the domain. It is, therefore, essential to examine the readily measurable firm attributes that influence these attitudes. We have collected a wide range of data on almost 330 creative businesses. Our empirical investigation establishes a robust and unequivocal pattern. It indicates that more established companies tend not to view the underrepresentation or the discrimination of people with various protected characteristics as problematic. Young, innovative and efficient firms on the other hand are systematically more likely to consider these same issues as prevalent. These findings are in line with the conclusions from the previous literature which relied predominantly on anecdotal evidence. The patterns that we document suggest that EDI policies and recommendations must be tailored to the precise characteristics of the firm implementing them.

Item Type:	Article
Date Type:	Published Online
Status:	Published
Schools:	Journalism, Media and Culture
Additional Information:	License information from Publisher: LICENSE 1: URL: https://creativecommons.org/licenses/by/4.0/, Type: open-access
Publisher:	MDPI
Date of First Compliant Deposit:	8 June 2023
Date of Acceptance:	26 April 2023
Last Modified:	09 Jun 2023 11:44
URI:	https://orca.cardiff.ac.uk/id/eprint/160245

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