Brave new films, brave new ways: the internet and the future of low-to-no budget film distribution and marketing

Trowbridge, Hayley 2015. Brave new films, brave new ways: the internet and the future of low-to-no budget film distribution and marketing. Mingant, Nolwenn, Tirtaine, Cecilia and Augros, Joel, eds. Film Marketing in the Twenty-First Century, BFI, pp. 102-111. (10.5040/9781838711771.019)

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Abstract

How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Social Sciences (Includes Criminology and Education)
Publisher:	BFI
ISBN:	9781838711771
Last Modified:	02 Sep 2024 13:18
URI:	https://orca.cardiff.ac.uk/id/eprint/160973

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