Screen agencies as policy intermediates between small nations and transnational SVODs

Noonan, Caitriona ORCID: https://orcid.org/0000-0003-0202-7728 2023. Screen agencies as policy intermediates between small nations and transnational SVODs. Journal of Digital Media & Policy 14 (3) , 303 -321. 10.1386/jdmp_00131_1

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Abstract

This article presents original empirical research on the interaction between national screen agencies and transnational subscription video-on-demand services (SVoDs). Using interviews with agency executives in several small nations, it examines the dynamics of power that condition this relationship, framing the interactions as being instrumental and political for both actors. The commodified exchange between agency and SVoD builds mutual narratives of significance at a time of policy change in which both parties are likely to interact more due to the implementation of the EU’s Audiovisual Media Services Directive. This research provides further insight into ways non-regulatory interventions by policy actors attempt to secure more return from SVoDs.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Publisher:	Intellect
ISSN:	2516-3523
Date of First Compliant Deposit:	3 August 2023
Date of Acceptance:	5 June 2023
Last Modified:	12 Dec 2023 16:26
URI:	https://orca.cardiff.ac.uk/id/eprint/161446

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