Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Contesting the mainstream: Towards an audience-centered agenda of alternative news research

Frischlich, Lena, Eldridge, Scott A., Figenschou, Tine Ustad, Ihlebæk, Karoline Andrea, Holt, Kristoffer and Cushion, Stephen ORCID: 2023. Contesting the mainstream: Towards an audience-centered agenda of alternative news research. Digital Journalism 11 (5) , pp. 727-740. 10.1080/21670811.2023.2214791
Item availability restricted.

[thumbnail of EditorialDJ2nd2023.pdf] PDF - Accepted Post-Print Version
Restricted to Repository staff only until 6 September 2024 due to copyright restrictions.
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (253kB)


In order to better understand alternative news media, we need to focus more centrally on the audiences that regularly consume them. This special issue, entitled “Contesting the Mainstream: Understanding Alternative News Media,” advances such an audience turn. In the introduction, we outline how scholars have understood and characterized alternative news audiences. These have ranged from seeing them as (i) ideal participants and activists; as (ii) being misinformed and manipulated; and as (iii) being critical users. Drawing on studies published in this special issue, we highlight how these studies provide new and revealing empirical insights that advance all three perspectives. Taken together, the articles make a strong argument to move beyond binary ideations of normatively “good” or “bad” alternative news audiences. In our view, they signal the need to better understand the complexity behind audience engagement not just with alternative news media but mainstream journalism more generally. Based on this argument, we identify several starting points for moving the field forward with such an audience turn in mind.

Item Type: Article
Date Type: Published Online
Schools: Journalism, Media and Culture
Publisher: Taylor and Francis Group
ISSN: 2167-0811
Date of First Compliant Deposit: 10 August 2023
Date of Acceptance: 1 March 2023
Last Modified: 09 Nov 2023 23:21

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics