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The role of goal orientations on pro-social vs pro-self hoices

Moldes Andres, Olaya ORCID: 2019. The role of goal orientations on pro-social vs pro-self hoices. Presented at: AMA Summer Conference 2019, Chicago (US), 9-11 August 2019. 2019 AMA Summer Academic Conference Proceedings. , vol.30 Chicago, IL: American Marketing Association, p. 1.

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The present research examines the role of goal orientations (intrinsic vs. extrinsic) on consumer’s pro-social vs. pro-self spending choices. We hypothesize that priming an intrinsic goal focus will influence consumers towards pro-social spending choices while inducing an extrinsic goal focus will increase the likelihood of making pro-self spending choices.

Item Type: Conference or Workshop Item (Paper)
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Publisher: American Marketing Association
ISBN: 978-0-87757-005-9
Date of First Compliant Deposit: 28 December 2023
Last Modified: 05 Feb 2024 02:30

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