The implementation of Marketing Agility, strategically incorporated into business school curriculum to improve educational relevance to industry needs. A case study of Cardiff Business School's postgraduate course development to proactively respond to business needs

Exton, Matthew 2023. The implementation of Marketing Agility, strategically incorporated into business school curriculum to improve educational relevance to industry needs. A case study of Cardiff Business School's postgraduate course development to proactively respond to business needs. Presented at: 21st Japan Academy of Strategic Management Conference, Tokyo, Japan, 9 March 2023.

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Item Type:	Conference or Workshop Item - unpublished
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Last Modified:	22 Apr 2026 09:37
URI:	https://orca.cardiff.ac.uk/id/eprint/166310

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