Issues of deception and complicity: replies to the commentaries on “Management theory: jungle, Myth, or hoax?” [Dialogue]

Willmott, Hugh ORCID: https://orcid.org/0000-0003-1321-7041 2026. Issues of deception and complicity: replies to the commentaries on “Management theory: jungle, Myth, or hoax?” [Dialogue]. Academy of Management Review 10.5465/amr.2026.0298

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Abstract

I begin this reply to the commentaries on Willmott (2025) by noting the broader contemporary relevance of the hoax metaphor. Then, in my replies to the five commentaries, I seek to engender deeper insight and mutual understanding of the use of the hoax metaphor, including concerns about institutions of liberal democracy raised by Schwartzkopf (2026). In the spirit of Willmott (2025), points of convergence and disagreement are identified through dialogue and critique (Barney, 2020). A concluding section reflects on the significance of the hoax metaphor for how “grand challenges” are addressed. All quotations in my replies are drawn from the commentaries.

Item Type:	Short Communication
Date Type:	Published Online
Status:	In Press
Schools:	Schools > Business (Including Economics)
Additional Information:	RRS applied
Publisher:	Academy of Management
ISSN:	0363-7425
Date of First Compliant Deposit:	20 May 2026
Last Modified:	02 Sep 2026 10:00
URI:	https://orca.cardiff.ac.uk/id/eprint/187145

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