Behavioral change in interior design practice

Ioannou Kazamia, Kika and Gwilliam, Julie ORCID: https://orcid.org/0000-0003-3256-7960 2025. Behavioral change in interior design practice. The International Journal of Design Management and Professional Practice 20 (20) , pp. 77-96. 10.18848/2325-162X/CGP/V20I01/77-96

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Abstract

This article examines the action research cycle from the second phase of a longitudinal study on sustainable interior design practices, focusing on two groups of stakeholders: designers and clients on the island of Cyprus. The study utilized affective domain learning theory to promote the adoption of new values among these participants; this phase concentrated on the change stage of Lewin’s change management model, providing a detailed exploration of the values, approaches, and attitudes toward sustainable design practices among the participants. To achieve the study’s objectives, various learning methods were employed, including IT-enabled, collaborative, and problem-based learning. Designing interventions with the active involvement of participants was essential for fostering an understanding and acknowledgment of the benefits of sustainable practices. These interventions included seminars, presentations, and workshops and aimed to measure participants’ perceptions regarding the value and relevance of different ideas and experiences, as well as to encourage them to accept and commit to specific stances or actions. Data collection methods for this action research included observer reports, participant questionnaires, and interviews, necessitating a combination of quantitative and qualitative data analysis. After isolating the measurable components of the data, the focus shifted primarily to a group analysis of the qualitative findings. The results indicate that during this second research phase, both designers and clients demonstrated changes in their behaviors towards more sustainable practices. The study promotes the uptake of sustainability practices in the discipline of interior design and explores the scope for implementation of sustainability principles in the field.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Schools > Architecture
Date of Acceptance:	10 September 2025
Last Modified:	10 Aug 2026 11:00
URI:	https://orca.cardiff.ac.uk/id/eprint/188813

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