Rossiter, John R. and Foxall, Gordon Robert ![]() |
Abstract
In this paper, which takes a much broader perspective than is now usual, we state the case for the return to a grand, all-encompassing theory of the type that was popular initially in consumer behavior. This theory, a paradigm really, is Hull-Spence Behavior Theory (HSBT). The theory is introduced here in detail with reference to consumer behavior. HSBT is shown to be a very generally applicable theory, not just `middle range', with a rich set of variables that can accommodate the new micro-phenomena toward which our field has gravitated. As a grand theory, HSBT provides the `context' necessary to fully understand, explain, and predict consumer behavior.
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
Uncontrolled Keywords: | Behavioral output variables ; Hull-Spence Behavior Theory (HSBT); Major intervening variables ; Performance equations ; Supplementary intervening variables. |
Publisher: | Sage |
ISSN: | 1470-5931 |
Last Modified: | 19 Oct 2022 08:44 |
URI: | https://orca.cardiff.ac.uk/id/eprint/18894 |
Citation Data
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