Exploring the power of sporting celebrity endorsements; a comparison of contrasting sports

Davies, Fiona Margaret and Slater, Stephanie ORCID: https://orcid.org/0000-0001-9817-3687 2011. Exploring the power of sporting celebrity endorsements; a comparison of contrasting sports. Presented at: 2011 AMS World Marketing Congress, Reims, France, 19-23 July 2011. Proceedings of the 15th Biennial World Marketing Congress. Reims, France: Academy of Marketing Science,

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HB Economic Theory
Uncontrolled Keywords:	Marketing ; Business strategy
Publisher:	Academy of Marketing Science
Last Modified:	19 Oct 2022 09:05
URI:	https://orca.cardiff.ac.uk/id/eprint/19952

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