E-Commerce trading patterns within the SME sector: an opportunity missed?

Jones, Paul, Packham, Gary, Pickernell, David and Beynon-Davies, Paul ORCID: https://orcid.org/0000-0003-3229-3234 2010. E-Commerce trading patterns within the SME sector: an opportunity missed? Thomas, Brychan and Simmons, Geoff, eds. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization, Hershey, PA: IGI Global, pp. 23-46. (10.4018/978-1-60566-998-4.ch002)

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Abstract

This study profiles an empirical study of E-Commerce trading patterns of SMEs in Wales. Academic debate continues to espouse the importance of the SME community in engendering economic prosperity and enhanced economic development although the sector also remains categorised by high failure rates. The strategic adoption of information technology offers the opportunity for increased competitiveness and enhanced profitability. Evidence suggests, however, that SMEs, particularly the smaller SME classifications, are not effectively exploiting E-business, with limited recorded examples of successful adoption. Within this study, E-Commerce trading practices are therefore contrasted against traditional non E-Commerce trading activity and conclusions are drawn on the behaviour adopted by SME Owner/Managers. The conclusions will inform Owner/Managers, policy makers, practitioners, researchers and educators involved in E-Commerce deployment in the SME sector.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce T Technology > T Technology (General)
Additional Information:	Premier Reference Source
Publisher:	IGI Global
ISBN:	9781605669984
Related URLs:	Publisher
Last Modified:	19 Oct 2022 10:17
URI:	https://orca.cardiff.ac.uk/id/eprint/23860

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